TrailblazerDX 23 ran from March 7 to 8 at the Moscone West convention center in downtown San Francisco. I was there as a guest of Salesforce with press credentials. And I participated in a Salesforce press conference the day before from Salesforce Tower in on Zoom. The Salesforce PR crew also made customers and executives available for interview, and I got a chance to dive into MuleSoft for a bit. Here is my report on the press conference, the show, and the interviews.<\/p>\n\n\n\t\t\t\t
The introduction of Einstein GPT made a strong impact on attendees right away. There was an audible \u201cwow\u201d reaction from the keynote audience when Einstein GPT\u2019s code generation capabilities were unveiled. Customers also seemed impressed with seeing text generation in the Sales and Marketing clouds. The promise was that generative AI will revitalize the Salesforce clouds<\/a>, which definitely left some customers salivating.<\/p>\n\n\n\n The keynote included an on-camera statement of support by Sam Altman, CEO of OpenAI and vendor of ChatGPT. OpenAI and Slack also announced a new service separate from Einstein GPT. I covered all the Einstein GPT news is this post from last week.<\/a><\/p>\n\n\n\n To me, the generative AI capabilities Salesforce demonstrated at Trailblazer DX seem attainable. If we look at what OpenAI ChatGPT and their API does now, then what Salesforce promised is something similar. Plus, Einstein GPT seems more useful to me because it leans into Salesforce\u2019s strength as an enterprise data steward.<\/p>\n\n\n\n Also, with Sam Altman on video in support of a Microsoft competitor, Salesforce has slightly neutralized the halo effect Microsoft gets from its investment in OpenAI. After this move OpenAI is more positioned as a free market vendor in the new AI arms race.<\/p>\n\n\n\n